Zurich, September 2, 2022: Kongsberg Automotive (KA) has set up a new central Sales Organization and has appointed David Redfearn as the Chief Sales Officer (CSO). David previously led the Fluid Transfer Systems business unit.

The centralization of KA’s sales and business development activities, as announced on Capital Markets Day in December 2021, is a part of the company’s transformation and modernization program. KA’s Sales Organization will host a central team that allows KA to have a stronger focus on its key customers, as well as tap additional markets in highly profitable segments. The sales team will help create a clear strategic map for each business as KA continues to modernize its product portfolio and target profits towards a double-digit margin by 2024/25.

David and his team will focus on growth, innovation, cost optimization, and cross sales while unlocking the potential of KA’s products in existing and new markets, and strengthening KA's relationship with its customers. 

“By establishing a centralized Sales Organization led by David, we are a great step closer to our ambition to be second to none in all we do,” says Joerg Buchheim, President & CEO of KA, adding, “With the consolidated sales team, we can ensure that we serve our valued customers better, focus on profitable segments and remain responsive to evolving market trends.”

“I’m delighted to lead the Sales Organization. We have the right products and the right set of people to succeed in profitable segments as we shift our gears towards strategic growth in the coming years,” says David Redfearn, KA’s CSO. 

About Kongsberg Automotive ASA
Kongsberg Automotive provides cutting-edge technology to the global vehicle industry. We drive the global transition to sustainable mobility by putting engineering, sustainability, and innovation into practice. Our product portfolio includes driver and motion control systems, fluid assemblies, and industrial driver interface products. Find more information at: kongsbergautomotive.com

Media contact:
Therese Sjoborg Skurdal
+47 982 14 059

Investor Relations:
Mads Langaard
+47 905 81 264

Forward-looking statements

This announcement contains forward-looking statements. Forward-looking statements are statements that are not historical facts and may be identified by words such as "believe", "expect", "anticipate", "strategy", "intends", "estimate", "will", "may", "should" and similar expressions. The forward-looking statements in this announcement are based upon various assumptions, which in turn may be based on further assumptions. Although Kongsberg Automotive believes that these assumptions were reasonable when made, these assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors that are difficult or impossible to predict and are beyond its control. Various factors could cause Kongsberg Automotive's actual results to differ materially from those projected in a forward-looking statement. No assurances can be given that the assumptions underlying the forward-looking statements prove to have been correct. Kongsberg Automotive disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.